The Foxmen Group
A Growth Consultancy

Insights

B2B Marketing Insights

Helping Smaller DTC Brands Grow Smarter with Strategy and Automation

In today’s competitive e-commerce world, smaller direct-to-consumer (DTC) brands face a big challenge: growing fast enough to compete, but without the big budgets or teams that larger brands have.

That’s where I come in. I specialize in partnering with small but ambitious DTC brands—especially in pet products—to create clear, actionable growth plans that combine smart strategy with automation to save time and maximize results.

The Challenges Smaller DTC Brands Face

Many small brands struggle to:

  • Build a clear go-to-market plan that drives meaningful sales

  • Launch new products with confidence and momentum

  • Attract new customers without overspending

  • Keep customers coming back to increase lifetime value

  • Manage marketing tasks without adding headcount or burnout

How I Help Small DTC Brands Solve These Challenges

My services focus on exactly what small brands need to scale sustainably:

  • Go-to-Market & Product Launch Planning: Together, we craft detailed launch roadmaps that build buzz and convert buyers from day one.

  • Business Development: I help identify and create new sales channels, partnerships, and growth opportunities.

  • SEO & Demand Generation: Using content, paid media, and influencer strategies to build reliable customer acquisition pipelines.

  • E-Commerce Growth Services: Optimizing your site, funnels, and conversion tactics to boost revenue efficiently.

  • Automation & Workflow Systems: I implement AI-powered tools and automated workflows that reduce manual tasks and free up your time to focus on growth.

Why Work With Me as a Smaller Brand?

I focus on small to mid-size DTC brands who want a partner that truly understands their resource constraints and growth goals. I work hands-on with you—not just executing tactics, but building systems and strategies that can scale as you grow.

By combining deep DTC marketing expertise with automation know-how, I help you grow faster without the overwhelm.

Client Wins

  • Helped a small pet supplement brand triple their revenue in 6 months by aligning launch strategy, SEO, and automated customer journeys.

  • Guided a grooming product startup to double organic traffic and increase repeat purchases by automating email/SMS flows and content marketing.

Ready to Grow Smarter?

If you’re a small DTC brand looking to scale strategically and automate your growth, let’s talk.

Chris Lang